- 70.6% of respondents' first impressions/images of Canberra were associated with politicians/parliaments followed by national capital/ACT
- The majority of respondents identified parliament house and the Australian War Memorial as the attraction or event of most significance in Canberra
- Respondents strongly agreed that Canberra has a political focus (64.6%)
- Approximately 56% of respondents agreed that Canberra reflects national values, while 72.3% agreed or strongly agreed that Canberra reflects Australia's defence forces, democracy (69.9%) and Australian history (66.9%)
Positive perceptions of Canberra outweigh negative.
The study also addressed that those misinformed and uniformed generally have negative views of Canberra.
From this study, it may not be necessary to change the image of Canberra and Parliament. Instead, focus could be directed toward designing 'agents' for Parliament to assist with issues or management.
